Branding - Spring 2020

Crewnative is an organization that brings art to the community. The organization impacts younger generations of youth that struggle to find outlets in troubled neighborhoods. I wanted to create a logo that affected the viewer right away and resonated with a younger crowd. I used bold typography and a combination of black and white. The black and white is a symbol of light and dark that is a constant struggle within troubled communities battling to find good in tragic circumstances. With this logo, I wanted to keep it simple and timeless to create impact but allow legibility. 

Matthew Sawina Design © 2019